Our mission:

Happiness ♡

The following are the main characteristics of The 4Cats Company’s corporate culture:

  1. Innovation

  2. Decency

  3. Quality

  4. Community

  5. Storytelling

  6. Optimism

Innovation. Innovation is a major cultural emphasis at 4Cats. In this characteristic of the organizational culture, the objective is to encourage creative imagination in the company’s human resources, to achieve excellent products and business performance. The corresponding behaviors contribute to the creation of competitive products in the international market. In relation, this cultural characteristic empowers the company to address new challenges and business opportunities in its industries. For example, through creative and imaginative innovation, 4Cats integrates new technologies in new and existing products to satisfy emerging trends in customers’ preferences, services, and products. The company’s strategies are geared toward using innovation for long-term business growth. Thus, 4Cats ’s corporate culture’s motivational influence helps in managing business development for long-term success.

Decency. With a family-oriented business focus, 4Cats emphasizes decency in its organizational culture. For example, the company’s product portfolio, human resource training and development programs, and management strategies motivate employees to ensure decency in their behaviors, especially in directly communicating with customers. Through decency in the corporate culture, the company keeps its brand appropriate for customers of all ages.

Quality. 4Cats’s corporate culture highlights exceptional quality for distinguishing the business from competitors in the market. This cultural characteristic requires high-quality standards in all aspects of the business, including employees’ skills. Managerial emphasis on quality helps fulfill our competitive strategy and intensive growth strategies, which prioritize the differentiation of products through uniqueness and quality in business divisions and subsidiaries. For example, the organizational culture reinforces the high quality of services in the company’s studios and training centers.

Community. A community mindset in human resource development is one of 4Cats’s strategies in using its organizational culture to manage employees and their behaviors and outputs toward the fulfillment of business goals. For example, the company has programs to motivate workers to view themselves as members of our community that work toward excellent performance. This cultural trait contributes to high employee morale, high quality of products, and high customer satisfaction.

Storytelling. The 4Cats organizational culture involves excellent storytelling skills. The company’s history is a story to tell, and so are its products and services. Through this cultural factor, the business facilitates employee behaviors that add value to products. For example, the corporate culture encourages employees to use their personal experiences in making the company’s products & services more memorable to customers. We are motivated to put on a show that makes customers’ experiences magical.

Optimism. Positive thinking reflects employees’ behavioral contributions to 4Cats’s products. This cultural characteristic focuses on virtues like hope and happiness. For example, employees’ behaviors reflect hope and happiness in how they approach customers, such as guests at the studios. Happiness is a factor that creates a link between our organizational culture and our founder's aim to be happy and of making people happy. Also, optimism motivates workers to adopt a mindset of excellence that focuses on solutions and opportunities, thereby contributing to the strategic innovation of the business. In this way, the corporate culture helps manage challenges experienced in the international market.